Development Scale of UrCove by HYATT

Opening of more than 300 UrCove by HYATT within 5 years

Hyatt and BTG Homeinns jointly launched the new hotel brand "UrCove by HYATT", which is a brand of Hyatt. UrCove is an entirely homegrown hotel brand, absorbing the strengths of both parties, built specifically to meet Chinese travelers’ preferences and growing expectations for a seamless, comfortable and premium travel experience in the upper-midscale market, and providing guests high-quality travel experience with friendly service, serve as a sanctuary to unwind and recharge on their journey.

UrCove combines Hyatt’s professional experience in high-end hotels, as well as BTG Homeinn’s deep insight and vast network in the Chinese market, to set a new benchmark for the local hotel industry, aiming to provide quality travel services to China's booming young business travelers.

Advantages of Joint Ventures

International Quality of Hyatt Implementation Efficiency of BTG Homeinns
Excellent Professional Team Support System with Strong Background
International Quality of Hyatt
Implementation Efficiency of BTG Homeinns
Excellent Professional Team
Support System with Strong Background

Development Model of UrCove

Direct Marketing First, Fan Out from Point to Area;
Combined market volume; Control the overall scale; Protect the interests of investors.

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