Hyatt and BTG Homeinns jointly launched the new hotel brand "UrCove by HYATT", which is a brand of Hyatt. UrCove is an entirely homegrown hotel brand, absorbing the strengths of both parties, built specifically to meet Chinese travelers’ preferences and growing expectations for a seamless, comfortable and premium travel experience in the upper-midscale market, and providing guests high-quality travel experience with friendly service, serve as a sanctuary to unwind and recharge on their journey.
UrCove combines Hyatt’s professional experience in high-end hotels, as well as BTG Homeinn’s deep insight and vast network in the Chinese market, to set a new benchmark for the local hotel industry, aiming to provide quality travel services to China's booming young business travelers.
International Quality of Hyatt |
Implementation Efficiency of BTG Homeinns |
Excellent Professional Team |
Support System with Strong Background |
Direct Marketing First, Fan Out from Point to Area;
Combined market volume; Control the overall scale; Protect the interests of investors.