Another business trip, another city.
The frequent business travelers are like ships during expeditions,
always seeking a sanctuary.
UrCove is what you are looking for, your harbor at sea,
Here, you’ll find the comfort and convenience just like home.
Here, you’ll feel the consistent comfort and enjoyment in different cities.


The streamline logo design symbolizes the harbor,
as well as waves of the vast sea.
The arc originates from the concept of roof,
symbolizing a sanctuary and the feel of home.
The flowing curves illustrate UrCove’s core brand mood:
comfort, assurance and ease.